Media | Avery Dennison

News

Cellr's AD Stretch Success Story

Unlocking the full potential of consumer engagement is every brand's dream, and AD Stretch is making it a reality! With Cellr's cutting-edge platform and digital ID technologies from Avery Dennison, brands owners are now empowered with a user-friendly solution to elevate their strategies and connect with consumers like never before. Imagine having access to connected and updatable packaging, enabling personalized interactions and data-driven insights for making smarter strategic decisions.

Aug, 09, 2023 — For full case study Click Here

News

Avery Dennison Announces Second Cohort of Startups in Its AD Stretch Accelerator Program

Avery Dennison has selected five startups for Cohort 02 of the AD Stretch Accelerator Program. AD Stretch tackles crucial challenges in the labels and packaging industry, including connected packaging, materials innovation and sustainability. The program, run in partnership with accelerator builder-operator Highline Beta, received over 300 applications from startups worldwide.

May, 25, 2023 — For Full Publication Click Here

Events

Avery Dennison unveils pilot project results for AD Stretch at Demo Day in Brazil

Avery Dennison hosted Demo Day in Brazil, an unprecedented event in the label and packaging industry, to share the positive results of its global startup acceleration program, AD Stretch. The program is already beginning to show disruptive progress in addressing the major challenges inherent in this industry, through the pilot projects developed by the selected startups.

Mar, 29, 2023 — For Full Publication Click Here

Blog

Large, meet small: why established industry needs to support up and coming innovators

Jeroen Diderich, Avery Dennison Senior Vice President and General Manager, Label and Graphic Materials North America, discusses the symbiotic nature of the establishment and its start-up counterparts, highlighting the need for collaboration to solve some of industry’s biggest challenges.

Feb, 15, 2023 — For Full Blog Click Here

News

Avery Dennison partners with Enterprise Singapore for AD Stretch startup accelerator program

Avery Dennison Corporation (NYSE:AVY), a global materials science and branding and information solutions company, will be funding Singapore-based startups for the AD Stretch accelerator program with support from Enterprise Singapore (EnterpriseSG), the government agency championing enterprise development.

Feb, 6, 2023 — For Full Publication Click Here

News

Open Innovation to unlock the avenues for value creation

Hassan Rmaile, Avery Dennison's Senior Vice President and General Manager, Europe, Middle East and North Africa & Global Innovation, Label and Graphic Materials, shares his perspective on why open innovation is essential to challenge the status quo in a developed region.

Jan, 30, 2023 — For Full Article Click Here

Blog

Meet The LATAM Startups For AD Stretch Cohort One

Following on from last month’s interview with our Cohort 1 partners in Asia Pacific we’ve spoken to three of our Latin American start-ups to see why they signed up to the AD Stretch accelerator program and how they have experienced our collaboration so far. We’re joined by Chris Braine, founder and CEO of Cellr, Perry Everett, Director Product & Partnerships for Arylla and Anauyla Batista, co-founder of GreenPlat.

Nov, 17, 2022 — For Full Blog Click Here

News

We need to accelerate progress at the frontier of innovation

Pascale Wautelet, Avery Dennison’s VP for Global Research & Development and Sustainability, discusses the need to nurture startup companies and communities to expedite progress and see frontier innovations thrive.

Nov, 3, 2022 — For Full Article Click Here

Blog

Meet The APAC Startups For AD Stretch Cohort One

With the AD Stretch program well underway and Cohort 1 in APAC and LATAM deep in the innovation process, we spoke to two of the start-ups to discuss why they signed up to the accelerator program and what the experience of collaboration with Avery Dennison has been like so far.

Oct, 15, 2022 — For Full Blog Click Here

News

How an 87-year-old enterprise aims to change the packaging game

Avery Dennison is joining forces with the next generation of innovators to address today’s biggest industry challenges.

Oct, 3, 2022 — For Full Article Click Here

Blog

Why Latin America needs a more regionalised innovation approach

Ronaldo Mello, Avery Dennison's vice president and general manager, Label and Graphic Materials, Latin America, shares his perspective on innovating in complex regional conditions and why localised solutions are needed to address sustainability in the packaging industry while simultaneously improving the customer experience.

Jun, 6, 2022 — For Full Blog Click Here

News

A conversation with Shruti George, senior director, Strategic Innovation Platform

Following the launch of AD Stretch, we spoke to Shruti George, senior director Strategic Innovation Platform, about the intentions and ambitions for the global accelerator program.

Feb, 22, 2022 — For Full Blog Click Here

News

Avery Dennison partners with start-up innovators in industry-first accelerator program

Avery Dennison is launching a “label industry-first” program called AD Stretch, partnering with start-up innovators to solve critical challenges and create new opportunities for environmental sustainability, customer experience and value chains.

Feb, 9, 2022 — For Full Publication Click Here